Francesco Moser, raised in a family of cyclists, began his professional riding career at the young age of 18. Nicknamed “Lo Sceriffo”, Moser was essentially a time trial specialist, and his journey was filled with struggles and triumphs.
Outside of Italy, he’s remembered for his two biggest triumphs: winning the ’77 Road World Championship, and breaking Eddy Merckx’s Hour Record in Mexico City in ’84.
F Moser bikes have always pushed the limits of tech and componentry. In the 1970s, bikes bearing his name were built by DeRosa, until Moser started his own company in 1979. Today, the brand focuses on high-end road and gravel e-bikes.
It’s said that necessity is the mother of invention, but I’ll also attribute a few beers and an active imagination. It was certainly a contributing factor for Alex Fry, a Sydney-based creative who decided to reconfigure a well-loved F. Moser mountain bike into a road bike tough enough to take on the deteriorated suburban streets.
Francesco Moser was one of the world’s fastest cyclists during the late 70s and early 80s. A time trial specialist, the mountains of the Tour de France proved a challenge, but he reveled in flatter stages and events such as the Paris Roubaix, which he won three consecutive times. His real triumph came in 1984,…
Italians have a natural propensity for embellishment, regardless of the application. Their passionate enthusiasm for cycling has created a fertile environment for decoration: if they’re…
