LOOK Cycle is a French bicycle manufacturer that was founded in 1951 by Jean Beyl, a talented machinist and cyclist. The company specializes in producing high-end road, track, and triathlon bicycles, as well as cycling shoes and pedals.
LOOK is known for its innovative designs and use of advanced materials. In the 1980s, the company introduced the first clipless pedal system, which revolutionized the cycling industry and is still widely used today. LOOK has also been a leader in carbon fiber technology, using the material to produce lightweight, high-performance bicycles and components.
In addition to its technical innovations, LOOK is also known for its collaborations with top athletes and designers. The company has partnered with numerous cycling legends, including Bernard Hinault and Greg LeMond, and has worked with renowned designers such as Philippe Starck to create unique and striking bicycle designs.
We’re fans of all things Hinault, LeMond, La Vie Claire and LOOK here at The Spoken. As far as classic pro cycling went, they were the full package. So when Erik emailed us his submission of a recently-rebuilt titanium LOOK 292, it made our day.
Quite a few examples of LOOK‘s early foray into monocoque carbon fiber frames can be found via the various online auction and forum channels, due to them being highly favoured by aspiring triathletes who like to upgrade their kit each season. Most will need their aero bars removed, which will usually reveal a workable modern…
The French commune of Nevers, located about 260kms to the south of Paris, traces its history back to Roman times, when Julius Caesar used it…
The peloton of the one hundredth edition Tour de France is currently soaring towards L’Alpe d’Huez, with Team Cofidis attempting to make their mark upon…
The French brand LOOK has to be one of the most iconic in the world of cycling. Their sculptural use of carbon fiber at an…
There’s few cycling brands more easily recognized than the French LOOK marque, a combination of their Mondrian-inspired branding and highly innovative products. Their pédales automatiques…
Hopefully the estate of Piet Mondrian is receiving an interest in the artist’s contribution to elevating the LOOK marque to one of the most recognizable…
Fazlan Adhill is a Kuala Lumpur-based 21 year-old graphic designer, photographer and filmmaker. He’s been working on some big projects and recently decided to reward…
The Rosemount Australian Fashion Week is on in Sydney at the moment, and while everyone was around Circular Quay ogling at the latest designs gracing…
