“They say steel is real. In this case, it’s unreal”. So ran the first line of copy accompanying Specialized’s S-Works frameset in their 1995 catalog. Designed by the pre-eminent Mark DiNucci, the caption wasn’t all marketing spiel.
The design movement instigated by Milan’s Memphis Group during the 80s was a derisive one: for some aesthetes, it was a crime against the eye and for others, it was the zeitgeist of a generation. Specialized’s Senior Designer, Erik Nohlin, paid homage to the Group’s founder, Ettore Sottsass, for the fourth and final RHC team…
It seems the Allez Allez – Specialized team of Colin Strickland and Aldo Ino Ilesic can’t put a pedal out of place these days. The…
In 2014, Specialized Bicycle Components celebrated 40 years of production and innovation and to celebrate, they offered a limited reissue of one of their most…
Depending on who you speak to, the Best Lugged Frame could be the award to win at a North American Handmade Bicycle Show. That’s because,…
Will Rei is a Californian native and a graphic design student at Cal Poly who is due to graduate this Spring. He recently worked as…
I’ve always had a thing for Specialized; it’s a brand that hasn’t been afraid to innovate. The revolutionary Stumpjumper was first introduced in 1981 and…
