Velo City: Bicycle Culture and City Life
DiNucci Is Served: 1995 Specialized S-Works

DiNucci Is Served: 1995 Specialized S-Works

“They say steel is real. In this case, it’s unreal”. So ran the first line of copy accompanying Specialized’s S-Works frameset in their 1995 catalog. Designed by the pre-eminent Mark DiNucci, the caption wasn’t all marketing spiel.


A Specialized Allez by Erik Nohlin

The design movement instigated by Milan’s Memphis Group during the 80s was a derisive one: for some aesthetes, it was a crime against the eye and for others, it was the zeitgeist of a generation. Specialized’s Senior Designer, Erik Nohlin, paid homage to the Group’s founder, Ettore Sottsass, for the fourth and final RHC team…

Velo City: Bicycle Culture and City Life

Specialized 40th Anniversary Allez

Depending on who you speak to, the Best Lugged Frame could be the award to win at a North American Handmade Bicycle Show. That’s because,…

Golden State Allez

Will Rei is a Californian native and a graphic design student at Cal Poly who is due to graduate this Spring. He recently worked as…

Specialized S-Works Epic Ultimate

I’ve always had a thing for Specialized; it’s a brand that hasn’t been afraid to innovate. The revolutionary Stumpjumper was first introduced in 1981 and…