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Primarius Road

There are a lot of beautiful bicycles riding around The Netherlands, although most of them are heavy, built to withstand a nuclear blast and look like they have. The emphasis is on most. Primarius, on the other hand, produce artisan bicycles of the highest standard, the latest addition to the range is this superb road…

Primarius Artisan

Given the otherworldly fascination the Dutch have with the bicycle, it wasn’t going to be too long before it was elevated beyond the utilitarian fiets that glide around Amsterdam in plague proportions to the wonder of functional design it actually is.