Hideto Suzuki founded PEdALED in 2007 and has since built a world-class range of apparel designed with an essential Japanese Zen-like aesthetic. They headed to Morocco to document their new Heiko Collection and found a world of complementary color.
The Tour de France has changed, over the last 102 editions, from a treacherous, long-distance race that relied solely on the adventurous and resourceful spirits of its entrants, to the great corporate caravan it is today. It’s still a great spectacle, but the original glory of the event no longer holds us in awe. It…
Adjoining the Brooks England concept store in London’s Seven Dials, B1866, is a presentation of cycle wear by Japan’s Hideto Suzuki. To be honest, I…
