Velo City: Bicycle Culture and City Life
De Marchi Koblet and Kubler Jersey

De Marchi Kübler and Koblet Jerseys

7 YEARS AGO / NO COMMENTS / GEAR

One of the world’s oldest cycling apparel brands, family-owned De Marchi, continue the tradition they established in the 40s by dressing professional cyclists during their most stylish era. The De Marchi Heritage Store have just released limited edition jerseys of Ferdi Kübler and Hugo Koblet, Swiss winners of the 1950 and 1951 Tour de France.

De Marchi Cycling Apparel

De Marchi Cycling Apparel

7 YEARS AGO / NO COMMENTS / GEAR

After working as a bike mechanic, Emilio De Marchi turned to racing against the likes of Bottechia, Bobet and Bartali during the sepia-toned period of the 20s. By the 30s he had discovered a lack of quality cycling apparel, thus beginning the legacy of one the oldest known cycling clothing brands.

Velo City: Bicycle Culture and City Life