This pastel-painted ‘crosser is the result of an international star-studded collaboration: the Viennese design collective of Brillibrilliant / Unicorn, Barcelona’s Legor Cicli, ENVE and the fashion haus of Wendy&Jim.
As the lovechild of such luminaries, the result is suitably spectacular. Not only due to the brilliantly executed livery which, incidentally, has a matching team kit produced by Brillibrilliant / Unicorn, but also the engineering of Legor Cicli’s Mattia Paganotti.
Brillibrilliant / Unicorn is based in Vienna and is inspired by a group of like-minded riders that congregate at the Hotel am Brillantengrund, a venue in Vienna that looks like a great place to spend an afternoon of post-ride rehydration.
BBUC initially teamed up with ENVE on their November Edition Cyclocross package, which consists of a CX Tubular Wheelset laced to black Chris King Ceramic hubs, and also entails a matching pair of #BBURD water bottles, skinsuit, cap and wheelbag.
Designed jerseys are common sightings these days, but the edition created for BBUC by Wendy&Jim is done just right, and the accessories — and matching Legor Cicli CX — is icing on the cake.
The project was initiated by the visionary Ken Bloomer of ENVE/Crema Cyles earlier last year. Christian at BBUC actually designed John Watson’s Crema Cycles Duo, which made significant waves across the internet and was included in John’s Top 10 of 2016.
Mattia’s contribution to the collaboration was a Columbus Spirit-tubed frame with his signature curved chainstays, meeting a hard-to-get T47 bottom bracket and finally assembled with Syntace thru-axle dropouts.
The paint references BBUC’s ‘Fictional Nations Concept™’ grid, “inspired by the people and cyclists that surround the Hotel am Brillantengrund every day.” Lofty ideals indeed, but one with its tires planted firmly on the muddy ground.
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