Velo City: Bicycle Culture and City Life

Detroit Bicycle Company Track

Detroit Bicycle Company Track

The American automotive industry is not the behemoth it once was, dominating the global market before losing ground to offshore manufacturers and, ironically, a fluctuating oil supply which is its daily fuel.

Unfortunately, it has been to the detriment of it’s traditional home, Detroit, but while the four-wheeled market undergoes an identity crisis, bikes are becoming ever more popular. One small workshop is proving the engineering spirit of the city still burns bright: the Detroit Bicycle Company.

Detroit Bicycle Company Track
Already establishing an elaborate, decorative style that is reminiscent of that great city’s heyday, the Detroit Bicycle Company manufactures lugged frames and complete bikes that, if they were alive today, would get Henry Ford or Louis Chevrolet thinking about new opportunities.

This model especially, built up with Curtis Odom hubs, a 1950’s Cinelli #1 stem, Walnut Studiolo aged bar wrap, wooden Ghisallo rims and vintage Campagnolo cranks, pedals and brake caliper.

Big thanks to Robert Player for the photos. Find out more on the Detroit Bicycle Company website.

Detroit Bicycle Company Track
Detroit Bicycle Company Track
Detroit Bicycle Company Track